A minimalistic product design with user-friendliness – in other words, easy and intuitive operation – often hides a complex internal system. This is the ultimate art of reducing things to essentials, as expressed in a nutshell by the creativity researcher Edward de Bono: “Simplicity does not come about by itself”. What looks simple, is the result of deliberately “thinking out of the box”. Even though minimalism as we have known it from the “modern era” since the 1920s is a current trend today, it is more than just a temporary fad. Minimalism exists beyond any specific era; it is a style, a philosophy. Thus, Mies van der Rohe’s famous motto for minimalism “Less is more” is just as modern today as it was then in Bauhaus times. Another piece of evidence is the rewording into “Less, but better” coined in the 1960s by Dieter Rams, a celebrity in German industrial design.
is how the designer Dominik Tesseraux describes the development work on IXMO. Bathtub or shower? One or several water outlets? Round or angular rosette? IXMO allows for a great variety of combination options. Every solution is based on a thermostat or a single-lever mixer. Added to this are multi-functional modules as required, which provide connections for one, two or three flow paths and other functions. The installation is also extremely flexible. So even the positioning of the individual units can be chosen to the customer’s taste.
This minimalism can be taken even further, however. In the IXMO SOLO shower fitting, KEUCO combines a single-lever mixer with a hose connection in a single functional element for the first time. Minimal installation work and maximum convenience, since only IXMO SOLO without any additional water-bearing element is necessary for providing a complete shower solution. In this way, design and function are perfectly matched, and IXMO SOLO became the “ICONIC AWARDS 2017: Interior Innovation – Winner” and won the “Design Plus powered by ISH“ label and the iF Design Award 2017 as well.
KEUCO bathroom equipment invariably combines aesthetic design with high-grade technology and provides the perfect solutions to fulfil individual wishes.
is how Hartmut Dalheimer, CEO of KEUCO, sums it all up.